Coffee with the media
In order to summarise the implementation of the project we arranged a meeting for the media. On the 30th of September at the café "Nowy ¦wiat" in Warsaw we organised a debate entitled "Why is old age unpopular in the media?". The meeting took place one day before the International Day of the Aged, declared by the UN.
The goal of the debate with journalists and experts was to answer the following questions:
- Why are topics concerning the aged so unwillingly mentioned in the media?
- How to change the current situation?
- How to write and talk about old age and avoid stereotypes?
- Is there space for magazines, radio and television programmes addressed to older people on the Polish market?
In this way we wanted to show the media that senior organisations run interesting projects and active seniors might be an interesting topic for the journalists. We wanted to conduct the discussion mainly because of our experience obtained from cooperation with the media, which showed that the media are not interested in taking up subjects concerning the aged.
